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75% of New Business Leads from Google
Artistic Wine Cellars spent thousands on Yellow Pages advertising, with poor results. They were featured on TV, magazines, newspapers and designer books, but it was hard to find them on the web. Find out how they jumped to the top of the search engine results and got more bang for their buck.
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Advertising
Google Sued Over Trademark Advertising Google’s policy is to allow any advertiser to buy keywords that include their competitor’s trademark. This has triggered an class action suit against Google, according to the New York Times article by Michael Helft. In the past, Google has sometimes disapproved ads that use the competitors name in the text when the trademark holder [...]
Marketing
MySpace, “Forget Paris!” MySpace, which Rupert Murdock’s News Corp acquired for $580 million in 2005, has been eclipsed by Facebook, particularly overseas. In May, MySpace had 125 million users ages 15 and older, nearly half of them in the United States, according to ComScore, an online audience measurement service. Facebook had 316 million users, nearly four-fifths of them [...]
Technology
The End of Credit Cards? Marc Andreessen, inventor of the web browser, was interviewed on PBS yesterday. He spoke about Obama’s innovative use of social networking to raise money, and predicted that insolvent banks would be replaced with new, online banks like BillMeLater.com, a PayPal and eBay company. Bill Me Later lets users pay without using a credit card. Each [...]
