When J. Crew Group saw teasers for Michelle Obama’s upcoming appearance on The Tonight Show, they recognized their outfit. Knowing that clothing costs were an issue with women in politics, J. Crew built a landing page and bought the keywords “Michelle Obama” on Google, Microsofe and Yahoo.

New York Times story on how Mark Andreessen, an inventor of Mozilla, Netscape and Cloud Computing, helped Barack Obama use social networking to eclipse Hillary’s fund raising prowess.

Artistic Wine Cellars spent thousands on the Yellow Pages, with poor results. They were featured on TV, magazines, newspapers and designer books, but it was hard to find them on the web. Find out how aNetGain.com pushed them to the top of the search engine results and got more bang for their buck.

After a weekend of intense negotiations to hammer out an agreement acceptable to government regulators, Google and Yahoo learned Wednesday that the officials intended to file a lawsuit. Google chose to walk away from the deal, sparking rumors that the Microsoft bid was again on the table.