Creating business websites & Google advertising to boost your sales

Archive for April 2009

50+ is the New Green

Apr 21st, 2009 | By | Category: Advertising

While many advertisers target high school and college students, older consumers have more spending money. “We advertise to an audience that has assets, not allowances,” bragged Henry Schleiff, head of Hallmark TV, in a NYTimes article noting that demographic shifts and a recession are making older consumers — long shunned in favor of free-spending, younger […]

Appointment-Setting Scam Unmasked

Apr 6th, 2009 | By | Category: Marketing

Tanya called from Las Vegas about a month ago.  “Do you make websites?” she asked sweetly. “How about branding, print, collateral?”  Tanya admitted that she was appointment setting for her “boss,” Bob Taylor at  Bob never kept the appointment that Tanya set, and a month later I got a call from Steve Long in […]

Web 2.0 – It’s Interactive!

Apr 2nd, 2009 | By | Category: Featured Articles

Make your business website easy to find, not only through search engines, but also through Linked In and Twitter. Click the headline to learn more.