Creating business websites & Google advertising to boost your sales

Search Engine Strategies – AdWords Innovations

Aug 18th, 2011 | By | Category: Advertising

The latest ad innovations to Google AdWords were outlined by Google marketing pros Dan Friedman, Bill Kee and Alex Kenin at the Search Engine Strategies Conference in San Francisco in August. The “core principles” are Easy, Relevant and Smart. Alex showed how the Opportunities Tab in the AdWords dashboard makes it easy to find recommendations for keywords, bids and budgets. For advertisers using display ads, the new “Interest Categories” launched two months ago shows 100 active audience categories to make selection easier.

The Click to Call mobile ad innovation is that the link is NOT to the website but to the phone number (see photo left). Dan Friedman outlined Google’s efforts to deliver relevant ads including new ad formats including the exciting new hyperlocal mobile advertising which does NOT click through to the website. This more info

mobile-only, GPS-triggered ad format is click-to-call only. Perfect for take-out pizza and towing companies. Dan revealed that many advertisers using ad sitelinks would be be surprised to learn that Google rearranges the order of the links to optimize clicks and he urged advertisers to offer Google as many as 10 site link choices. Google product ads bypass bidding and simply charge a commission on sale that is a percentage of the purchase price.

Bill Key showed how Google is working to make AdWords “Smart” with improved performance and conversion tracking reports available through Analytics. The five new reports on Multi-Channel Funnels describe the path to conversion including activity in social networks that lead to conversions. He demonstrated results from Facebook fan pages and referrals from Twitter and shows how this advanced reporting helped a Thailand resort boost sales 44% by offering special deals on the first click.

Are there ways you think Google can improve AdWords to make it more Easy, Relevant and Smart?

Leave Comment