Creating business websites & Google advertising to boost your sales

Why I Teach WordPress

Jan 7th, 2010 | By | Category: Advertising

WordPress Class Great advertising will drive clicks to your website. If the website is weak, the clicks won’t turn into customers. Visitors have to say, “Yes! This is what I’ve been looking for!”

I can create a sensational ad campaign, but the money will be wasted if the website does not convert visitors to customers. How do you create an effective website that will bring in money instead of wasting of money?

Sell the sizzle. What do you have that your competitors don’t? Why should people buy from you? Put it RIGHT UP FRONT. I teach my Blogging for Business students to use a “sticky post” so that their marketing message always stays right on top.

Make your website easy to find. Search Engine Optimization (SEO) is just a fancy way of saying, “make your website easy for search engines to understand.” Your sticky post marketing message is right at the top of the page, in text (not an image) so search engines can see exactly what you are selling. Remember that search engines cannot “see” images, they can see text, so make sure you know the difference.

WordPress makes it easy. Easy for me to say… I have been building websites for years and have been building ad campaigns for LOTS of years. Keep in mind that the Web is still growing and changing every day, and that advertising is a fashion business. WordPress offers lots of Search Engine Optimization (SEO) tools to jump-start your website.

A blog is the cheapest, fastest way to get good organic page rank on Google. Organic is just a fancy way of saying FREE listing on the left side of the page — the side that people trust. Google likes fresh info, and frequently updated blogs are the kind of content Google likes to favor. So put your blog on the home page! I’ll show you how.

It takes time to work your way up in the page ranking, and it can take years to get to the first page in the organic listings. How do you leapfrog to the first page of Google? All it takes is money. I can get your ad on the first page of Google within a month. Will that make you rich?

Only if your website turns visitors into customers. How much does it cost to get a website like that? It costs less than $100 to take my WordPress Class, and everyone left with a multi-page website. Every single student had a website with a blog, an About Us page and a Contact Us page.

Exciting from the ground up — that’s how the students build their blogs.

The best way for me to help established businesses find new customers through the Web is to:

  • Build great advertising
  • Send the right prospects to a great website

When they call you, that’s when you make your magic. In this economy, people have more time than money. And websites can look out of date in just a few years because fashion changes so rapidly. WordPress makes it easy to update your website — both in content and in design. Find out more about the Blogging for Business class on Saturday, March 5. Come back the next week to learn how to advertise on Google to attract customers to your website.

To learn more about WordPress, visit the WordPress Links list I developed for a presentation to the North Bay Internet Society. To find out how to get a WordPress website for your business, contact me.

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