According to the new book “ReWork,” everything is marketing. Every word on your website is marketing. Every time someone uses your product, it’s marketing. According to authors Jason Fried and Daven Hansson, founders of software firm 37signals.com, Marketing isn’t a department. Accounting is a department. This book is a speed-read of reality, like “Bernbach on [...]

Don’t fall victim to the misleading Domain Name Expiration Notice that Domain Registry of America mails out. I register and manage my own domain names, and the domain names of many of my clients, at several registrars. Domain Registry of America is not one of them. I received a misleading “Domain Name Expiration Notice” from [...]

The husband of a blogger called me. “I’m told you do advertising. Can you get sponsors for my wife’s blog?” Her do-it-yourself home decor blog has a clean and inviting style, some sponsors and some advertising. It sounded like he wanted more income from his wife’s efforts. The advertising on the blog is very subtle. [...]

A valued client called me on his cell from his car. His friend was going out on his own after years in high-tech, would I help? My client could not remember the domain name exactly, so I typed in several guesses and described the results as my client wove through Los Angeles traffic. No luck, [...]

MySpace, which Rupert Murdock’s News Corp acquired for $580 million in 2005, has been eclipsed by Facebook, particularly overseas. In May, MySpace had 125 million users ages 15 and older, nearly half of them in the United States, according to ComScore, an online audience measurement service. Facebook had 316 million users, nearly four-fifths of them [...]

Like a lightbulb over your head, Bing is Microsoft’s new idea for search. With only 8.2% of searches in the United States, according to comScore, Microsoft plans to spend more than $100 Million to attract new users to Bing, their latest search engine effort. According to the New York Times, Bing will present detailed results [...]

Tanya called from Las Vegas about a month ago.  ”Do you make websites?” she asked sweetly. “How about branding, print, collateral?”  Tanya admitted that she was appointment setting for her “boss,” Bob Taylor at TSSsales.com.  Bob never kept the appointment that Tanya set, and a month later I got a call from Steve Long in [...]

More than 50% of people 65-69 use the Internet, and the fastest growing group is 70-75 years old, according to the Pew Report released Jan. 28, 2009.

Cyber Monday is the big e-commerce shopping day on the Monday following Thanksgiving.  Those who have scoffed in the past were startled at the comScore report that e-commerce spending on Cyber Monday was $845 million, up 15% from a year ago.

Advertising at its best is always based in storytelling. A compelling story, someting that engages the heart, creates meaning for brands and stands out from the clutter.