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Google Ads Help Global Portable Buildings Help Haiti

Anet Dunne — Tue, 11 May 2010 18:13:33 +0000

Global Portable Buildings provides modified steel cargo containers for use as temporary homes, offices, emergency shelters and crew quarters. On May 18, a flatbed truck will pick up the two 8×20 steel containers that are now customized prosthetics labs, and drive them to Miami for the barge trip to Haiti. Jon Batzdorff, owner of Sierra Orthopedic Laboratory in Santa Rosa, is coordinating the relief mission and will take enough material and volunteers to Haiti to make 100 artificial legs.

Art Forman, a retired prosthetist from Las Vegas, visited the Haitian capital in March to assess the demand for artificial limbs. He knew from three previous visits to Haiti that “the need was terrible,” but that humanitarian aid was limited because of Haiti’s reputation for political instability and corruption, according to the Press Democrat. The January earthquake killed about 200,000 islanders and crushed the limbs of many more, creating about 5,000 more amputees.

Together, Mr. Batzdorff and Mr. Forman raised funds to customize the steel containers from Global Portable Buildings. Workbenches were built and the labs were packed with $75,000 worth of tools and equipment. The two buildings make a complete prosthetics laboratory which will be installed on the grounds of Port-au-Prince’s Adventist Hospital. They will manufacture artificial legs made mostly of plastic to withstand the island’s humid climate.

The project is managed through the nonprofit ProsthetiKa.org which Jon Batzdorff created five years ago to help amputation victims. ProsthetiKa has fabricated and fitted prostheses in Mexico, India, Lithuania and Bolivia. “Of all the portable buildings we have shipped to Haiti,” said Sean Taylor of Global Portable Buildings, “I am most proud of these labs.”

The labs were customized in Santa Rosa by Arnie Lund of Colfax, who taught prosthetics in Kenya with the Peace Corps in 1973, and Wayne Wendell, a retired Santa Rosa engineer who also does welding.

“I’m retired,” said Lund. “There’s a big need and we have a little bit of help we can offer.” Donations helped Prosthetika get the labs ready for Haiti but more is needed to keep them running, Jon Batzdorff said. You can donate through PayPal or credit card.

Post from: aNetGain.com

Google Ads Help Global Portable Buildings Help Haiti

Google advertising moves Westec up in tough year

Anet Dunne — Fri, 29 Jan 2010 23:46:24 +0000

California wine sales fell by four million cases in 2009, a drop of 1.6%, according to the Press Democrat in Santa Rosa. Westec Tank, in Healdsburg CA, makes custom stainless wine tanks, and was one of the few that did not suffer layoffs in 2009. Strong marketing and an experienced sales staff were supported by effective Google advertising which helped Westec gain name recognition and market share. Westec opened its doors in 2005, developed an effective website and began spending a few dollars a day on Google advertising. Today they are one of the top custom stainless tank fabricators in California and have increased their percentage of the market substantially, often at the expense of older companies that are not yet using Google advertising.

To learn more about Westec’s web development process, see our article “Are Static Websites Obsolete?”

If your company is ready for Google advertising, and ready for a website to make Google advertising work for you, please call us at 707-408-2638 or contact us.

Post from: aNetGain.com

Google advertising moves Westec up in tough year

75% of New Business Leads from Google

Anet Dunne — Mon, 10 Nov 2008 20:53:44 +0000

Patrick Wallen designs and installs custom wine cellars (ArtisticCellars.com) in the San Francisco area. Working with a relative, they had developed an image-heavy, minimalist website. It was buried on page 5 of Google search results. Their Yellow Pages ads were expensive and ineffective. We optimized their website and moved a portion of the Yellow pages budget into Google advertising. Now they have the top listing in the search results and Google AdWords advertising brings in 75% of their new business leads.

How did we do it? The ingredients were there, we just needed to put them to work effectively to bring in new business. Their public relations were excellent. When ABC-TV chose a home in Penngrove, CA for an Extreme Makeover, they hired the best they could find and Patrick Wallen created a custom wine cellar in a week. Their wine cellars were featured on MSNBC and in luxury design books, but none of this appeared on their old website.

AnetGain created a seven page “front-end” for the existing website and optimized it for search engines. We put links to the extensive photo galleries at the top of the new home page so that search engines could discover the 80-plus pages that had been built by the relative. We featured a link to the slideshow of the television makeover program. We added a video link to a TV story on a local winery. We added a link to the publisher of design book that featured a number of Patrick Wallen’s custom wine cellars. We created pages that were text-heavy, pulling in images and descriptions of the many projects completed over 15 years. Most important, we created a sitemap and registered it with Google.

Amateur web developers rarely understand how to make it easy for search engines to discover all the pages in a website. A good way is to create a sitemap, an even better way is to create effective navigation so that all the pages of a website can be reached from each page. For a very large site, create a hierarchy, as we did with Artistic Wine Cellars. The tabs at the top of each new page link to the gallery pages, which had been buried deep in the old website. These gallery pages provide the links that search engines can follow to discover the extensive resources available at ArtisticCellars.com. In just a few weeks, Artistic Wine Cellars jumped to the top of the search engine listings.

Patrick Wallen did not hesitate to start advertising on Google. We started advertising “Custom Wine Cellars” right away so that when the new website was launched we already had a track record or clicks. We set a monthly advertising budget using money shifted from Yellow Pages advertising. We work together to manage the bids for the keywords and the text ads to make sure that the Google AdWords advertising brings in qualified leads for this $200,000+ home upgrade.

Patrick’s wife Madeline said, “Anet, I love you! We are at the top of the Google results! Thank you so much!”

Post from: aNetGain.com

75% of New Business Leads from Google