A Net Gain For Revenue

Branding Does Not Mean Boring

Branding is important, but it doesn’t mean sanitizing what makes you special so that you can package yourself like a product. Here are two manifestos: one from a writer, one a company. The red poster on the left is the Lululemon Manifesto from a company in Burnaby (near Vancouver.) While their product is athletic [...]

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Branding Does Not Mean Boring

Everything is Marketing

According to the new book “ReWork,” everything is marketing. Every word on your website is marketing. Every time someone uses your product, it’s marketing. According to authors Jason Fried and Daven Hansson, founders of software firm 37signals.com, Marketing isn’t a department. Accounting is a department. This book is a speed-read [...]

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Everything is Marketing

Google Ads Help Global Portable Buildings Help Haiti

Emergency housing for relief crews was found promptly by service agencies searching Google for portable steel buildings strong enough for earthquake recovery. Google advertising connected Global Portable Buildings to relief services including ProsthetiKa, a Santa Rosa based nonprofit that makes prosthetic legs for amputees.

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Google Ads Help Global Portable Buildings Help Haiti

Domain Name Expiration Scam

Don’t fall victim to the misleading Domain Name Expiration Notice that Domain Registry of America mails out. I register and manage my own domain names, and the domain names of many of my clients, at several registrars. Domain Registry of America is not one of them. I received a misleading “Domain Name Expiration [...]

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Domain Name Expiration Scam

How To Get Blog Sponsors

The husband of a blogger called me. “I’m told you do advertising. Can you get sponsors for my wife’s blog?” Her do-it-yourself home decor blog has a clean and inviting style, some sponsors and some advertising. It sounded like he wanted more income from his wife’s efforts. The advertising on the blog is [...]

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How To Get Blog Sponsors

No Flash video on iPad & iPhone?

Who blocked Flash from iPhone, iPad and Android? It may be the carriers, not Apple or Google. Flash downloads gobble up bandwidth and run up charges.

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No Flash video on iPad & iPhone?

Google advertising moves Westec up in tough year

Westec Tank opened its doors in 2005, built a website and started advertising stainless wine tanks on Google. Today they are one California's top custom stainless tank fabricators and have increased their market share at the expense of more established but less innovative companies.

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Google advertising moves Westec up in tough year

Microsoft IE Flaw in CyberAttack

The NYTimes reported that McAfee, the big security software maker, says that a security flaw in Microsoft Internet Explorer was a factor in the Chinese cyberattacks on the Gmail of Chinese activists. An excerpt from the article follows: In a blog post on Thursday afternoon, McAfee said that after examining the malicious software code [...]

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Microsoft IE Flaw in CyberAttack

Why I Teach WordPress

Great advertising will drive clicks to your website. If the website is weak, the clicks won’t turn into customers. Visitors have to say, “Yes! This is what I’ve been looking for!” I can create a sensational ad campaign, but the money will be wasted if the website does not convert visitors to customers. [...]

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Why I Teach WordPress

The Tim Ferriss School of Business

In business school, we learned that entrepreneurs were different from professional managers, and that business creators were often pushed out the door by the stockholders after the business went public. This typically happens about five to seven years after launch, because stockholders demand reliable, professional management, not unpredictable innovation. Tim Ferriss, author of the [...]

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The Tim Ferriss School of Business