Microsoft has another “bright idea!”Jun 1st, 2009 | By Anet Dunne | Category: Marketing
Like a lightbulb over your head, Bing is Microsoft’s new idea for search. With only 8.2% of searches in the United States, according to comScore, Microsoft plans to spend more than $100 Million to attract new users to Bing, their latest search engine effort.
The most noticeable new feature in Bing is what Microsoft executives call a table of contents, a navigation rail on the left that allows users to refine their searches and that changes with each query. Check out www.Bing.com and let me know if you like what you see.