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Most Retirees On-Line

Feb 5th, 2009 | By | Category: Marketing

Are your customers active retirees or wealthy people with time and money to spend? Most people 60-64 are online now, and 60-plus is the fastest growing group of Internet users. According to the Pew Report released Jan. 28, 2009, the biggest increase in Internet use since 2005 was in the 70 -to-75 year old age group. Call me to find out how to reach this group with advertising for travel, health and wellness.

While young people are more likely to bank online and shop online, their parent make travel arrangements online and their grandparents widely use e-mail. While there may have been resistance in 2005, receiving photos through e-mail is much easier today and is widely adopted among users 70-plus. We can help you reach this valuable consumer segment. Call us today! 707-575-3446

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