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Online Sales Surged 15% on Cyber Monday

Dec 3rd, 2008 | By | Category: Marketing

Cyber Monday is the big e-commerce shopping day on the Monday following Thanksgiving.  Those who have scoffed in the past were startled at the comScore report that e-commerce spending on Cyber Monday was $845 million, up 15% from a year ago.  According to the New York Times, Cyber Monday started as a marketing ploy by online retailers as a response to bricks-and-mortar retailers’ Black Friday specials.  It has been a bellwether for the performance of the online holiday shopping season. Its year-over-year growth rate typically falls within a few percentage points of the final holiday season growth rate, according to comScore. Last year, sales on Cyber Monday increased 21 percent from the year before, and overall holiday sales increased 19 percent.

Traffic was so vigorous that the the sites of J. Crew and the Gap crashed for a period of time on Monday, along with Victoria’s Secret and Williams-Sonoma. A site run by Shop.org that links to e-commerce deals, CyberMonday.com, had 2 million unique visitors on Monday, up from 1.5 million last year.

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