Renny Gleeson, the Global Director of Digital Strategies at Wieden + Kennedy, said in a recent edition of Creativity Magazine, “Marketing and brand communications need storytellers and their stories.  We inform, educate and create cultures based on stories.  We define ourselves through their telling and their interpretations.  A story is realized through the act of storytelling. Of engagement with an audience. A great story, unread, isn’t. The interactive medium by its nature invites people into the process — suggesting, collaborating, amplifying, advocating and diffusing. And there will always be good and bad storytellers. The best of them move us, inspire us, change us, drive social change, and sometimes — yes, sometimes — sell us something. In advertising, when we are at our best, we build a message around a fundamental human truth, we engage the heart, and we tell compelling stories that create meaning for brands awash in a rising quagmire of white noise. And yes, we sell stuff.”