Emergency housing for relief crews was found promptly by service agencies searching Google for portable steel buildings strong enough for earthquake recovery. Google advertising connected Global Portable Buildings to relief services including ProsthetiKa, a Santa Rosa based nonprofit that makes prosthetic legs for amputees.

Great advertising will drive clicks to your website. If the website is weak, the clicks won’t turn into customers. Visitors have to say, “Yes! This is what I’ve been looking for!”
I can create a sensational ad campaign, but the money will be wasted if the website does not convert visitors to customers. [...]

After a weekend of intense negotiations to hammer out an agreement acceptable to government regulators, Google and Yahoo learned Wednesday that the officials intended to file a lawsuit. Google chose to walk away from the deal, sparking rumors that the Microsoft bid was again on the table.