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Google Ads Help Global Portable Buildings Help Haiti

Anet Dunne — Tue, 11 May 2010 18:13:33 +0000

Global Portable Buildings provides modified steel cargo containers for use as temporary homes, offices, emergency shelters and crew quarters. On May 18, a flatbed truck will pick up the two 8×20 steel containers that are now customized prosthetics labs, and drive them to Miami for the barge trip to Haiti. Jon Batzdorff, owner of Sierra Orthopedic Laboratory in Santa Rosa, is coordinating the relief mission and will take enough material and volunteers to Haiti to make 100 artificial legs.

Art Forman, a retired prosthetist from Las Vegas, visited the Haitian capital in March to assess the demand for artificial limbs. He knew from three previous visits to Haiti that “the need was terrible,” but that humanitarian aid was limited because of Haiti’s reputation for political instability and corruption, according to the Press Democrat. The January earthquake killed about 200,000 islanders and crushed the limbs of many more, creating about 5,000 more amputees.

Together, Mr. Batzdorff and Mr. Forman raised funds to customize the steel containers from Global Portable Buildings. Workbenches were built and the labs were packed with $75,000 worth of tools and equipment. The two buildings make a complete prosthetics laboratory which will be installed on the grounds of Port-au-Prince’s Adventist Hospital. They will manufacture artificial legs made mostly of plastic to withstand the island’s humid climate.

The project is managed through the nonprofit ProsthetiKa.org which Jon Batzdorff created five years ago to help amputation victims. ProsthetiKa has fabricated and fitted prostheses in Mexico, India, Lithuania and Bolivia. “Of all the portable buildings we have shipped to Haiti,” said Sean Taylor of Global Portable Buildings, “I am most proud of these labs.”

The labs were customized in Santa Rosa by Arnie Lund of Colfax, who taught prosthetics in Kenya with the Peace Corps in 1973, and Wayne Wendell, a retired Santa Rosa engineer who also does welding.

“I’m retired,” said Lund. “There’s a big need and we have a little bit of help we can offer.” Donations helped Prosthetika get the labs ready for Haiti but more is needed to keep them running, Jon Batzdorff said. You can donate through PayPal or credit card.

Post from: aNetGain.com

Google Ads Help Global Portable Buildings Help Haiti

Why I Teach WordPress

Anet Dunne — Thu, 07 Jan 2010 19:19:28 +0000

Great advertising will drive clicks to your website. If the website is weak, the clicks won’t turn into customers. Visitors have to say, “Yes! This is what I’ve been looking for!”

I can create a sensational ad campaign, but the money will be wasted if the website does not convert visitors to customers. How do you create an effective website that will bring in money instead of wasting of money?

Sell the sizzle. What do you have that your competitors don’t? Why should people buy from you? Put it RIGHT UP FRONT. I teach my Blogging for Business students to use a “sticky post” so that their marketing message always stays right on top.

Make your website easy to find. Search Engine Optimization (SEO) is just a fancy way of saying, “make your website easy for search engines to understand.” Your sticky post marketing message is right at the top of the page, in text (not an image) so search engines can see exactly what you are selling. Remember that search engines cannot “see” images, they can see text, so make sure you know the difference.

WordPress makes it easy. Easy for me to say… I have been building websites for years and have been building ad campaigns for LOTS of years. Keep in mind that the Web is still growing and changing every day, and that advertising is a fashion business. WordPress offers lots of Search Engine Optimization (SEO) tools to jump-start your website.

A blog is the cheapest, fastest way to get good organic page rank on Google. Organic is just a fancy way of saying FREE listing on the left side of the page — the side that people trust. Google likes fresh info, and frequently updated blogs are the kind of content Google likes to favor. So put your blog on the home page! I’ll show you how.

It takes time to work your way up in the page ranking, and it can take years to get to the first page in the organic listings. How do you leapfrog to the first page of Google? All it takes is money. I can get your ad on the first page of Google within a month. Will that make you rich?

Only if your website turns visitors into customers. How much does it cost to get a website like that? It costs less than $100 to take my WordPress Class, and everyone left with a multi-page website. Every single student had a website with a blog, an About Us page and a Contact Us page.

Exciting from the ground up — that’s how the students build their blogs.

The best way for me to help established businesses find new customers through the Web is to:

Build great advertising

Send the right prospects to a great website

When they call you, that’s when you make your magic. In this economy, people have more time than money. And websites can look out of date in just a few years because fashion changes so rapidly. WordPress makes it easy to update your website — both in content and in design. Find out more about the Blogging for Business class on Saturday, March 6.

To learn more about WordPress, visit the WordPress Links list I developed for a presentation to the North Bay Internet Society. To find out how to get a WordPress website for your business, contact me.

Post from: aNetGain.com

Why I Teach WordPress

Google Declines to Fight for Yahoo

Anet Dunne — Thu, 06 Nov 2008 00:54:38 +0000

According to the New York Times, Google and Yahoo worked over the weekend preceding the election to scale back their partnership agreement in an effort to make it palatable to government regulators, only to learn that the antitrust feds were planning to file a lawsuit to block the agreement. Google announced the day after the election that it decided to walk away rather than defend the agreement in court.
“After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement,” David Drummond, Google’s chief legal officer, wrote on the company’s blog. Noting that several major advertisers had objected to the deal, Mr. Drummond added: “Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.”

Shares of Yahoo promptly surged 11% after a report surfaced online that the web pioneer’s Chief Executive Jerry Yang was leaving the company and that Yahoo was in late stage talks to sell the whole company to Microsoft for between $17 per share and $19 per share.

Microsoft offered to buy Yahoo for $33 a share in May. Yahoo’s shares were trading around $14 on Wednesday. Google’s shares were down nearly 3 percent, around $356.

Post from: aNetGain.com

Google Declines to Fight for Yahoo